Marketing In Cyberspace: The Dynamic Manager’s Handbook Of Social Media Marketing

Social media consultants gush about the wonders of web marketing, but what do actual non-techie business owners have to say about the effectiveness of their websites, Facebook pages, and Twitter feeds?

“Marketing In Cyberspace” includes insightful interviews with several craft gallery owners who use the web with varying degrees of success.

“Blogging Your Business” explains how and why you can create an online community around your business using various free or low-cost outlets.

“Social Media Marketing Three Ways” looks at Facebook, Twitter, and LinkedIn through the eyes of small business owners who use them every day. Restaurateurs, health club operators, a wine store owner, insurance agent, and a payroll processor are some of the entrepreneurs who weigh in on the social media phenomenon with tips on how to make it work and pitfalls to avoid.