New Media and Cultural Identity (Report‪)‬

Introduction New media and cultural identity are the issues which are of utmost importance. It is because of new media, the dimensions of political, economic and social concerns have undergone a visible and prominent change. In the process of cultural change, innovation plays a special role. The roots are changing, the process is continuous, yet the fusion of newer concepts and ideas regenerate newer forms of creative expressions to do away with the older ones which get degenerated. The essence of creative existence manifests in many forms.