Reframing Supply Chain Management: A Service-Dominant Logic Perspective (Report‪)‬

INTRODUCTION Recently a variety of scholars and practitioners have begun to reexamine the fundamental purpose, processes, and functions of supply chains and also how to best characterize them in a global competitive and supply environment (Chen and Paulraj 2004; Larson, Poist and Halldorsson 2007). A view is emerging that is refocusing SCM on partnerships, relationships, networks, value creation and value constellations (Spekman, Kamouff and Myhr 1998; Bovet and Martha 2000; Hoyt and Huq 2000; Gunasekaran and Ngai 2004; Min, Mentzer and Ladd 2007; Lusch, Vargo and Tanniru 2010).