Selling Skills for Complete Amateurs

Nearly everyone within a company is involved in selling at one level or another. Yet, the majority of those people are not professional frontline salespeople – they have never received any training in selling or in dealing with customers. As a result, opportunities are missed and, worst, you may even have wrecked the relationship with the customer for the long term.


Bob Etherington was previously a senior sales executive at Rank Xerox. He now runs seminars and courses in selling, negotiation and presentations to major companies all around the world. He lives in London W1.