Semiotics with a Conscience Semiotics with a Conscience
Bloomsbury Advances in Semiotics

Semiotics with a Conscience

Decoding Dangerous Discourses

    • €104.99
    • €104.99

Publisher Description

Demonstrating how semiotic theory and method can be applied to decoding false representations and dangerous discourses, this book explores how semiotics can be used as a potentially powerful science of conscience.



Confronting the sometimes negative perception of semiotics as academically inward-looking and lacking in morality, Marcel Danesi turns this view on its head. Instead, Danesi highlights how the same techniques that have allowed the use of semiotics for self-serving commercial purposes, such as advertising or marketing, could also be applied to deciphering current world problems. Through describing the semiotic notions and methods that can be used to analyze misrepresentations, propaganda, or meaning collapses, the book enables readers to become conscientiously aware of their hidden meanings and the harmful effects that they have on society. Identifying key issues of concern, such as climate change and anti-science discourses, it shows how they can be interpreted in terms of basic semiotic theory. This analysis of crucial issues demonstrates how semiotics can be used to raise awareness of critically important matters in modern society, and to encourage the development of more robust and ethical attitudes towards them.

GENRE
Professional & Technical
RELEASED
2024
25 January
LANGUAGE
EN
English
LENGTH
192
Pages
PUBLISHER
Bloomsbury Academic
SIZE
2.7
MB

More Books by Marcel Danesi

Practice Makes Perfect: Complete Italian Grammar, Premium Third Edition Practice Makes Perfect: Complete Italian Grammar, Premium Third Edition
2020
Practice Makes Perfect: Complete Italian Grammar, Premium Second Edition Practice Makes Perfect: Complete Italian Grammar, Premium Second Edition
2016
Practice Makes Perfect: Complete Italian Grammar, Premium Fourth Edition Practice Makes Perfect: Complete Italian Grammar, Premium Fourth Edition
2023
501 Italian Verbs, Sixth Edition 501 Italian Verbs, Sixth Edition
2024
Master Your Mind Master Your Mind
2020
Brain Teasers for Adults Brain Teasers for Adults
2019

Other Books in This Series

The Semiotics of Light and Shadows The Semiotics of Light and Shadows
2017
Developing a Neo-Peircean Approach to Signs Developing a Neo-Peircean Approach to Signs
2023
The Social Semiotics of Populism The Social Semiotics of Populism
2023
The Semiotics of Architecture in Video Games The Semiotics of Architecture in Video Games
2022
Systemic Semiotics Systemic Semiotics
2022
Warning Signs Warning Signs
2021