Sherlock Holmes in Advertising Sherlock Holmes in Advertising

Sherlock Holmes in Advertising

    • €3.49
    • €3.49

Publisher Description

This fascinating book explores the way that Sherlock Holmes has been appropriated by British businesses to advertise everything from carpets and tyres, to honey and whisky. Somerset Maugham believed that Holmes had survived so long in the public imagination because Arthur Conan Doyle had hammered the detective's idiosyncracies into the minds of his readers with ‘the same pertinacity as the great advertisers use to proclaim the merits of their soap, beer or cigarettes'. Linking Holmes with consumer products in this way implies that the detective was becoming a ‘brand’ in his own right. But if he was a brand, then what values did he portray? Why would advertisers want to associate those values with their own products - even if those products had, on the face of it, nothing whatsoever to do with Sherlock Holmes? And how did they go about it? The book draws on a treasure-trove of advertisements in the Arthur Conan Doyle Collection - Richard Lancelyn Green Bequest at Portsmouth Museum.

GENRE
History
RELEASED
2015
8 September
LANGUAGE
EN
English
LENGTH
33
Pages
PUBLISHER
Andrews UK
SIZE
2.4
MB

More Books Like This

The Rise of Mass Advertising The Rise of Mass Advertising
2022
Henry James and the Media Arts of Modernity Henry James and the Media Arts of Modernity
2019
Justice Holmes and the Natural Law Justice Holmes and the Natural Law
2013
Scott, Alison. "Marketing Luxury at the New Exchange: Jonson's Entertainment at Britain's Burse and the Rhetoric of Wonder ". Scott, Alison. "Marketing Luxury at the New Exchange: Jonson's Entertainment at Britain's Burse and the Rhetoric of Wonder ".
2006
Perceptions of Retailing in Early Modern England Perceptions of Retailing in Early Modern England
2017
Shopping and the Senses, 1800-1970 Shopping and the Senses, 1800-1970
2022

More Books by Amanda J. Field

Sucker Punch Sucker Punch
2023
The Radiant Abyss The Radiant Abyss
2020
A Good Year for the Roses A Good Year for the Roses
2020
Alone in the Crowd Alone in the Crowd
2015
Impeccably Dressed Impeccably Dressed
2015
Next Train's Gone! Next Train's Gone!
2015