Social Psychology of Consumer Behavior Social Psychology of Consumer Behavior
Frontiers of Social Psychology

Social Psychology of Consumer Behavior

Michaela Wanke
    • €47.99
    • €47.99

Publisher Description

This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.

GENRE
Health & Well-Being
RELEASED
2008
16 December
LANGUAGE
EN
English
LENGTH
385
Pages
PUBLISHER
Taylor & Francis
SIZE
2.2
MB

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