Status and Culture
How Our Desire for Social Rank Creates Taste, Identity, Art, Fashion, and Constant Change
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- €12.99
Publisher Description
"Subtly altered how I see the world." —Michelle Goldberg, New York Times
“[Status and Culture] consistently posits theories I'd never previously considered that instantly feel obvious.” —Chuck Klosterman, author of The Nineties
“Why are you the way that you are? Status and Culture explains nearly everything about the things you choose to be—and how the society we live in takes shape in the process.” —B.J. Novak, writer and actor
Solving the long-standing mysteries of culture—from the origin of our tastes and identities, to the perpetual cycles of fashions and fads—through a careful exploration of the fundamental human desire for status
All humans share a need to secure their social standing, and this universal motivation structures our behavior, forms our tastes, determines how we live, and ultimately shapes who we are. We can use status, then, to explain why some things become “cool,” how stylistic innovations arise, and why there are constant changes in clothing, music, food, sports, slang, travel, hairstyles, and even dog breeds.
In Status and Culture, W. David Marx weaves together the wisdom from history, psychology, sociology, anthropology, economics, philosophy, linguistics, semiotics, cultural theory, literary theory, art history, media studies, and neuroscience to demonstrate exactly how individual status seeking creates our cultural ecosystem. Marx examines three fundamental questions: Why do individuals cluster around arbitrary behaviors and take deep meaning from them? How do distinct styles, conventions, and sensibilities emerge? Why do we change behaviors over time and why do some behaviors stick around? The answers then provide new perspectives for understanding the seeming “weightlessness” of internet culture.
Status and Culture is a book that will appeal to business people, students, creators, and anyone who has ever wondered why things become popular, why their own preferences change over time, and how identity plays out in contemporary society. Readers of this book will walk away with deep and lasting knowledge of the often secret rules of how culture really works.
PUBLISHERS WEEKLY
Critic Marx (Ametora) takes an ambitious and invigorating look at how the pursuit of social status drives cultural change and innovation. Setting out to explain why people collectively adopt and then discard certain practices "for no practical reason," Marx contends that such customs and conventions signal membership in a given status group and provide a framework for mobility: people imitate those in their group, distinguish themselves from rival or lower-status groups, and emulate those above them. Alternative status groups—countercultures and subcultures, often originated by those at the bottom of the social hierarchy—generate new aesthetics, which then influence mass culture, as creative-class individuals borrow from them in pursuit of authenticity and distinction. Internet age culture feels so static and insubstantial, Marx argues, because the speed of viral trends and the proliferation of choice means that nothing persists long enough to inspire "the long-term devotion crucial for shaping identities." Cultural capital, which requires "knowing and participating in high-status lifestyle conventions," has also been devalued by the information revolution, leaving economic capital as the preferred mode of status signaling. Marx lucidly synthesizes a vast array of academic theories amid sharp and entertaining discussions of the Beatles' moptops, sneakerhead culture, episodes of Lassie and Sex and the City, and more. This is a stimulating and persuasive explanation of how culture works.
