Staying Power Staying Power
Clarendon Lectures in Management Studies

Staying Power

Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Intel, Google, Toyota and More)

Michael A. Cusumano
    • €34.99
    • €34.99

Publisher Description

What enables businesses to succeed over the long haul and through changes in markets and technologies? Drawing on 30 years' research into some of the world's most successful companies - Microsoft, Apple, Intel, Google, Toyota - Cusumano distils six fundamental principles to equip businesses to survive and thrive in today's rapidly-changing markets.

GENRE
Business & Personal Finance
RELEASED
2012
19 July
LANGUAGE
EN
English
LENGTH
388
Pages
PUBLISHER
OUP Oxford
SIZE
10.3
MB

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