![Strategic Marketing Management: Theory and Practice](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
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Strategic Marketing Management: Theory and Practice
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- €67.99
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- €67.99
Publisher Description
Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.