SUMMARY - If You Really Want to Change the World: A Guide to Creating, Building, and Sustaining Breakthrough Ventures by Henry Kressel and Norman Winarsky

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.


*By reading this summary, you will discover the steps to follow to create a revolutionary company.


*You will also discover how : was created Siri, the personal assistant that turned our use of smartphones upside down; identify sustainable and profitable market opportunities; write a seven-step business plan; attract investors who will support your project well beyond their financial contribution; create a strong team and organization, for the start-up company as well as for the long-lasting business; securing a company's future over the long term, through growth and innovation.


*Siri's founders use their experience to explain not how to create a company, but how to create a large company that disrupts the market, changes it profoundly and imposes itself on it for the long term. They take a firm stand against the culture of failure, which is highly developed in startups through the pivot technique. This consists of developing a minimum viable product, then testing different hypotheses in order to refine it through successive failures and trial and error. It can only work for companies that require little capital. For large, capital-intensive companies, repeated failure can be fatal. A large company is not built randomly, it must follow a very precise process.


*Buy now the summary of this book for the modest price of a cup of coffee!