Summary of Matthew Dixon’s The Effortless Experience by Milkyway Media Summary of Matthew Dixon’s The Effortless Experience by Milkyway Media

Summary of Matthew Dixon’s The Effortless Experience by Milkyway Media

Milkyway Media
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Publisher Description

The Effortless Experience: Conquering the New Battleground for Customer Loyalty (2013) examines how businesses can retain old customers and gain new ones by decreasing the amount of effort consumers must expend to resolve problems. Authors Matthew Dixon, Nick Toman, and Rick DeLisi use data collected from thousands of customers to determine which practices drive customers away and which strategies cement their trust, in both business-to-business and business-to-consumer companies...


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GENRE
Reference
RELEASED
2018
19 September
LANGUAGE
EN
English
LENGTH
28
Pages
PUBLISHER
Milkyway Media
SIZE
445.1
KB

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