Targeted Targeted

Targeted

My Inside Story of Cambridge Analytica and How Trump, Brexit and Facebook Broke Democracy

    • €11.99
    • €11.99

Publisher Description

In this explosive memoir, a political consultant and technology whistleblower reveals the disturbing truth about the multi-billion-dollar data industry, revealing to the public how companies are getting richer using our personal information and exposing how Cambridge Analytica exploited weaknesses in privacy laws to help elect Donald Trump.

When Brittany Kaiser joined Cambridge Analytica – the UK-based political consulting firm funded by conservative billionaire and Donald Trump patron Robert Mercer – she was an idealistic young professional working on her fourth degree in human rights law and international relations. A veteran of Barack Obama’s 2008 campaign, Kaiser’s goal was to utilize data for humanitarian purposes, most notably to prevent genocide and human rights abuses. But her experience inside Cambridge Analytica opened her eyes to the tremendous risks that this unregulated industry poses to privacy and democracy.

Targeted is Kaiser’s eyewitness chronicle of the dramatic and disturbing story of the rise and fall of Cambridge Analytica. She reveals to the public how Facebook’s lax policies and lack of sufficient national laws allowed voters to be manipulated in both Britain and the United States, where personal data was weaponised to spread fake news and racist messaging during the Brexit vote and the 2016 election. But the damage isn’t done Kaiser warns; the 2020 election can be compromised as well if we continue to do nothing.

In the aftermath of the U.S. election, as she became aware of the horrifying reality of what Cambridge Analytica had done in support of Donald Trump, Kaiser made the difficult choice to expose the truth. Risking her career, relationships, and personal safety, she told authorities about the data industry’s unethical business practices, eventually testifying before Parliament.

Packed with never-before-publicly-told stories, Targeted goes inside the secretive meetings with Trump campaign personnel and details the promises Cambridge Analytica made to win. Throughout, Kaiser makes the case for regulation, arguing that legal oversight of the data industry is not only justifiable but essential to ensuring the long-term safety of our democracy.

About the author

Brittany Kaiser holds degrees in human rights law and international relations from the University of Edinburgh, the University of London’s Birkbeck College and London’s Middlesex University. She is the founder of the #OwnYourData campaign and cofounder of the Digital Asset Trade Association (DATA), a nonprofit lobbying firm advancing legislative and policy reform to protect the rights of individuals to control their own digital assets. To raise awareness of data rights, she recently cofounded the Own Your Data Foundation, to promote digital literacy and STEM education. Brittany is also the primary subject of the Netflix Original documentary The Great Hack, which premiered at the Sundance Film Festival.

GENRE
Politics & Current Affairs
RELEASED
2019
23 October
LANGUAGE
EN
English
LENGTH
400
Pages
PUBLISHER
HarperCollins
SIZE
10.4
MB

More Books by Brittany Kaiser

Die Datendiktatur – Wie Wahlen manipuliert werden Die Datendiktatur – Wie Wahlen manipuliert werden
2020
Dyktatura danych (Kulisy działania Cambridge Analytica. ) Dyktatura danych (Kulisy działania Cambridge Analytica. )
2020
De datadictatuur De datadictatuur
2019
La dictadura de los datos La dictadura de los datos
2019
L'affaire Cambridge Analytica L'affaire Cambridge Analytica
2020
La dittatura dei dati La dittatura dei dati
2019

Customers Also Bought

Mindf*ck Mindf*ck
2019
Too Much and Never Enough Too Much and Never Enough
2020
A Promised Land A Promised Land
2020