Technology-Oriented Customer Touchpoints in Context of Services in Retailing Other Books in This Series

Digital Transformation in Retail Digital Transformation in Retail
Digital Transformation in Retail
2025
Strategic Orientations and Innovativeness of Multinational Corporations Strategic Orientations and Innovativeness of Multinational Corporations
Strategic Orientations and Innovativeness of Multinational Corporations
2025
Adding Bricks to Clicks: Vom reinen Online- zum Mehrkanal-Händler Adding Bricks to Clicks: Vom reinen Online- zum Mehrkanal-Händler
Adding Bricks to Clicks: Vom reinen Online- zum Mehrkanal-Händler
2025
Acceptance and Resistance of Innovative Technologies Acceptance and Resistance of Innovative Technologies
Acceptance and Resistance of Innovative Technologies
2025
Customer Experience in the Context of Omnichannel Retailing Customer Experience in the Context of Omnichannel Retailing
Customer Experience in the Context of Omnichannel Retailing
2025
Essays on congruence theory in marketing Essays on congruence theory in marketing
Essays on congruence theory in marketing
2022
International Strategic Management of Brands and Online Firms International Strategic Management of Brands and Online Firms
International Strategic Management of Brands and Online Firms
2022
Online Shopping Intentions Online Shopping Intentions
Online Shopping Intentions
2022
Omni-Channel Retailing Omni-Channel Retailing
Omni-Channel Retailing
2021
Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels
Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels
2021
Restructuring of Food Retail Markets in Countries of the Global South Restructuring of Food Retail Markets in Countries of the Global South
Restructuring of Food Retail Markets in Countries of the Global South
2021
Retail Branding and Store Loyalty Retail Branding and Store Loyalty
Retail Branding and Store Loyalty
2013
Kommunikationsverweigerung und -störung Kommunikationsverweigerung und -störung
Kommunikationsverweigerung und -störung
2013
Retail Internationalization Retail Internationalization
Retail Internationalization
2013
Die Servicefunktionen des Großhandels als Erfolgsfaktoren Die Servicefunktionen des Großhandels als Erfolgsfaktoren
Die Servicefunktionen des Großhandels als Erfolgsfaktoren
2009