The Conflake Crusade

Absolutely hilarious—this is the captivating account of the Cornflake Crusade—that nineteenth-century evangelical movement of food faddists which brought ready-to-eat breakfast foods into every American home and put Battle Creek, Michigan, on the world map. This s the authentic story of our fantastic and insatiable interest in “scientific eating,” and is the obly book in print that will explain why the American child eats breakfast, while buried behind a fascinating cereal box.

Strangely enough, the roots of the Kellogg and Post success stories are to be found in the American Evangelical sects who confused “good” Christianity with vegetarianism and, in particular, with the Seventh Day Adventists. They provided the background for the full-scale revolution that changed the eating habits of the World.

Telling his story with great relish, Mr. Carson points out that despite its odd origins the Battle Creek contribution has been considerable; it has given the world new foods, increased knowledge and use of grains and pointed the way to lighter, more varied diets as well as providing maximum convenience—slit, tilt, pour.