The E-Factor
Entrepreneurship in the Social Media Age
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- €13.99
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- €13.99
Publisher Description
As an entrepreneur, you're not afraid to bend the rules and think outside the box. You're not burdened with linear thinking, and thinking differently and trying new approaches enable you to solve problems.
As serial entrepreneurs and cofounders of the largest social network for entrepreneurs in the world, EFactor.com, Adrie Reinders and Marion Freijsen know about the challenges facing new entrepreneurs in the current business environment. Their site—with a community of one million-plus and growing rapidly—is a virtual marketplace for entrepreneurs to make business connections, negotiate deals, exchange information, and advertise their products and services.
In The E-Factor, Reinders and Freijsen educate entrepreneurs on the pitfalls that take down most entrepreneurs before they get started, such as restricted resources, skills gaps, and financial limitations, and show you how to overcome these obstacles. Discover how best to secure funding for your fledgling startup and how to use new forms of social media work to your advantage. Along the way, read a wide array of case studies of successes and learn lessons from others' failures, including those from small business owners and burgeoning entrepreneurs, all the way up to multinational corporations, global brand leaders, and the founders themselves.
The E-Factor shows you how to gain leverage and evaluate and reassess goals, products, and company structure to meet needs in a competitive environment. Combine the best traditional entrepreneurial thinking with new tools, ideas, and channels now at your disposal.
PUBLISHERS WEEKLY
Reinders and Freijsen, serial entrepreneurs and cofounders of the social networking site EFactor.com, distill their wisdom from before and after the advent of social media and networking to guide entrepreneurs in tackling the challenges of competition, tightened regulations, restricted resources, talent gaps, financial limitations, and more. Each chapter offers insights into these concerns and provides tools and strategies that guide action. However, depth is sometimes sacrificed to breadth. For instance, in the section on funding startups, the authors advocate knowing your own worth but don't advise on how to accurately assess that worth. Where the authors excel are the chapters on social media and virtual networking. They detail various options, from Facebook and Twitter to Google+ and YouTube, as well as incorporating fresh, detailed case studies such as Missoni's collaboration with Target and the movie series Paranormal Activity. They highlight the hits and the misses of social media campaigns, including the use of blogs, and helpfully show how to do damage control when outreach misses its mark. These chapters alone are worth the price of admission. The book is easy to navigate and dissect, and readers will appreciate its practical organization.
