The Google AdWords Handbook‪ ‬

Tony Murray had an epiphany one rainy afternoon in the unlikeliest of places: a city bus. 'The days are long, but the years are short,' was realized. 'Time is passing, and I'm not focusing enough on the things that really matter.' In that moment, it was decided to dedicate time to develop this Google AdWords book.
In this lively and compelling book, Murray chronicles the Google AdWords results spent test-driving the wisdom of analytics about how to be more successful with Google AdWords. Among other things, finding the most influential technologies and applications that shape Google AdWords goals, and the very things that make the biggest difference. PLUS, INCLUDED with your purchase, are real-life document resources; this kit is available for instant download, giving you the tools to navigate and deliver on any Google AdWords goal.