The Great Reset

A study of how the economic meltdown of 2008–09 was a chance to reset and what our economy, society, and geography will look like in the future.

We’ve weathered tough times before. History teaches us that periods of “creative destruction,” like the Great Depression of the 1930s, also present opportunities to remake our economy and society and to generate whole new eras of economic growth and prosperity. In The Great Reset, bestselling author and economic development expert Richard Florida provides an engaging and sweeping examination of these previous economic epochs, or “resets,” while looking toward the future to identify the patterns that will drive the next Great Reset and transform virtually every aspect of our lives. He distills the deep forces that alter physical and social landscapes—how and where we live, how we work, how we invest in individuals and infrastructure, how we shape our cities and regions—and shows the ways in which these forces, when combined, will spur a fresh era of growth and prosperity, define a new geography of progress, and create surprising opportunities for all of us.

Praise for The Great Reset

“Provocative and intelligent. . . . Well worth reading as a starting point for the future that’s coming our way whether we’re ready or not.” —Miami Herald

“A thoughtful, generally hopeful assessment of where we are now, how we got here—and how we can rebuild in the future.” —BizEd Magazine