The Importance of the Indicator of Satisfaction Chosen (Original Paper) (Report‪)‬

Abstract Competitiveness in most developed countries is increasingly measured in terms of the quality of goods and services and to a lesser extent in terms of prices. It is crucial to know the opinion of the consumer with regards to the goods and services. The paper uses data from satisfaction surveys on local events celebrated during 2006 in the Maresme region (Barcelona). The effects of each explanatory variable on the satisfaction of individuals are analyzed using an ordered logit model for the Likert variable and a logit model for the binary variable. It is observed that, although generic valuations are very similar, the effects of some explanatory variables can be very different, since each indicator presents specific features. Keywords Satisfaction * Consumer * Indicator