The Method Method
Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
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- €4.49
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- €4.49
Publisher Description
An inspiring case study for the next generation of start-ups by the unconventional founders of Method.
Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
Ryan and Lowry obsess over seven principles at the heart of Method's business philosophy, including:
*Kick Ass at Fast: Use small size to your advantage; by bringing innovations to market faster, you can stay out in front of larger rivals.
*Inspire Advocates: Rather than getting caught up in costly battles for market share, foster deeper relationships with fewer customers in pursuit of greater wallet share.
*Win on Product Experience: Beyond satisfying your customers' rational needs, design experiences for them.
The Method Method is an irreverent, candid, firsthand case study. Readers will learn how today's consumers behave, how today's companies compete, and how both groups are acting together to drive profound global change.
PUBLISHERS WEEKLY
Marketer Ryan and chemist Lowry were old school acquaintances who reconnected and collaborated to found the green cleaning company, Method, and brought style to the stodgy, mature market. In the 10 years of Method's existence, the two have won design, sustainability, and product awards, and nurtured the company from door-to-door sales to a ubiquitous product carried in every Target. Whatever Method's success, the method in the book is platitudinous and the tone, grating. Though some of the lessons use company culture as a competitive advantage, incorporate your cause into your business, create advocates rather than customers, keep your advertising creative, remain nimble and fast are solid if obvious, the high-octane bragging and exhaustive self-promotion are more likely to aggravate than to inform.
