The Most Powerful Weapon in Your Marketing Arsenal
Publisher Description
If you sell in the B2B market, professional B2B telemarketing is the most powerful weapon in your marketing arsenal. No gimmicks, no tricks of the trade, "The Most Powerful Weapon in Your Marketing Arsenal" will teach you everything you need to know to generate highly qualified sales leads and appointments with decision makers who need your products and services, and who want to talk with you about how you can help - quickly, inexpensively and painlessly.