The Real Jais Story : An Insider's View

The author was the project manager of the "JAIS Project" for Xerox Corp. JAIS is "Japan Informations Systems". They are a wholly owned service bureau subsidiary of the Sumitomo Mitsui Financial Group. JAIS is known in the printing industry as the world's largest Xerox iGen3 installation (with 24 units in Osaka, Japan). The application for this massive array of full-color digital presses is that of personalized VISA Card statements for Sumitomo Mitsui Credit Card in Japan. The author looks at what, why and how the installation is succeeding and why it is redefining the future of transactional printing. By proving the strength of a new hybridized form of CRM printing known as Promotional-Transactional. This book is directed toward Marketing and Financial executives seeking to transform their customer communications via monthly statements and who want to migrate that function from a burdensome cost center into a burgeoning new profit center.