The Reputation Economy Insights

The must-read analysis of the key insights from "The Reputation Economy" by Michael Fertik - by Athena.

In *The Reputation Economy*, Michael Fertik reveals the secrets to optimize your digital reputation in a world where technology allows companies to gather and analyze data about you that includes your buying habits, your financial behavior, your professional and personal networks, and even your physical whereabouts.

A brave new world in which everything you say and do is recorded and analyzed in real time is closer than you think. To succeed in what Fertik dubs “the Reputation Economy,” we need to understand how our data is scored and take proactive steps to optimize our digital footprints.