The Salesforce Handbook

The book that gives readers a paradigm-shattering new way to think about Salesforce.

Most people believe that the best way to motivate Salesforce success is with rewards like money-the carrot-and-stick approach. That's a mistake, says Ava Foreman. In this provocative and persuasive new book, asserting that the secret to high performance and satisfaction-at work is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and Salesforce results.

Ava Foreman exposes the mismatch between what starters know and what experience does-and how that affects every aspect of Salesforce outcomes. Ava Foreman examines the elements of true Salesforce motivation, and offers smart and surprising techniques for putting these into action in a unique book that will change how we think about Salesforce. PLUS, INCLUDED with your purchase, are real-life document resources; this kit is available for instant download, giving you the tools to navigate and deliver on any Salesforce goal.