The Use of Marketing Tools to Increase Participation in Worksite Wellness Programs. The Use of Marketing Tools to Increase Participation in Worksite Wellness Programs.

The Use of Marketing Tools to Increase Participation in Worksite Wellness Programs‪.‬

Academy of Health Care Management Journal 2006, Annual, 2

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Publisher Description

ABSTRACT Because of the rapidly rising costs of health insurance a health survey was developed and administered to employees in a manufacturing operation in Luzerne County, Pennsylvania in January 2003 to identify high-risk health behaviors practiced by employees of this business.

GENRE
Business & Personal Finance
RELEASED
2006
1 January
LANGUAGE
EN
English
LENGTH
10
Pages
PUBLISHER
The DreamCatchers Group, LLC
PROVIDER INFO
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
SIZE
256.5
KB
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