To what extent is there evidence to suggest that the adoption of a marketing-led approach to business actually does improve organizational performance? To what extent is there evidence to suggest that the adoption of a marketing-led approach to business actually does improve organizational performance?

To what extent is there evidence to suggest that the adoption of a marketing-led approach to business actually does improve organizational performance‪?‬

Klaus Schöfer
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Publisher Description

A basic premise of marketing is that organisational performance is improved by satis-fying customers. In the light of this proclamation, the present paper examines evidence sug-gesting that the adoption of a marketing-led approach to business actually imp

GENRE
Business & Personal Finance
RELEASED
2012
2 March
LANGUAGE
EN
English
LENGTH
8
Pages
PUBLISHER
Examicus Verlag
PROVIDER INFO
Open Publishing GmbH
SIZE
340.4
KB

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