Tsingtao Brewery Group
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- €5.99
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- €5.99
Publisher Description
China has a rapid economic growth and a huge market. Therefore it is very interesting to take a look at one of Chinas big players. For this term-paper, I chose the Tsingtao Brewery Group. Its sponsoring of the Olympic Games will draw world-wide attention to it.
In this term-paper, I would like to give an insight in Chinas largest brewery, explain its history, the products and its strategy in the domestic and international market. The Chinese beer market is the most attractive world-wide, that’s why it is worth knowing how the market is set up and how it might develop in the future.
GENRE
Business & Personal Finance
RELEASED
2009
30 July
LANGUAGE
EN
English
LENGTH
1
Page
PUBLISHER
GRIN Verlag
SIZE
508.8
KB
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