Use, Misuse, And Abuse of Content Analysis for Research on the Consumer Interest. Use, Misuse, And Abuse of Content Analysis for Research on the Consumer Interest.

Use, Misuse, And Abuse of Content Analysis for Research on the Consumer Interest‪.‬

Journal of Consumer Affairs 2008, Spring, 42, 1

Journal of Consumer Affairs
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Publisher Description

While possessing a long and respected history as a research method, content analysis studies attempting to address issues of the consumers' interests often are published with invalid conclusions or implications. This essay offers that the source of these problems is rooted in inferring causal relations from what is nothing more than descriptive data. **********

GENRE
Business & Personal Finance
RELEASED
2008
22 March
LANGUAGE
EN
English
LENGTH
10
Pages
PUBLISHER
American Council on Consumer Interests
PROVIDER INFO
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
SIZE
248
KB

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