Your Brand Is Your Business: Creating Value in Your Brands and Branding Strategy Your Brand Is Your Business: Creating Value in Your Brands and Branding Strategy

Your Brand Is Your Business: Creating Value in Your Brands and Branding Strategy

    • €4.99
    • €4.99

Publisher Description

'Brand' is a concept essential to the entrepreneur's or marketing leader's success, but 'brand' and 'branding' are as likely to sow confusion and wasted effort as they are to drive business excellence.

"Your Brand Is Your Business ..." explains what branding is all about, how to create brand equity, and how it puts money in the bank for your successful brand.

GENRE
Business & Personal Finance
RELEASED
2011
25 February
LANGUAGE
EN
English
LENGTH
34
Pages
PUBLISHER
Bob Brothers
PROVIDER INFO
Draft2Digital, LLC
SIZE
136.3
KB
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