21 Days to a Big Idea!: Creating Breakthrough Business Concepts (Unabridged‪)‬

From Bryan Mattimore, innovation guru to Fortune 500 companies, comes a book for aspiring entrepreneurs, corporate “intrapreneurs,” and anyone else looking to break the mold. Bryan Mattimore is a big idea guy. For the past 25 years, he has helped Fortune 500 companies create over $3 billion in new innovations using his unique creative-thinking exercises.

In 21 Days to a Big Idea: Creating Breakthrough Business Concepts, Mattimore takes listeners through a disciplined creative process to create original and practical new business concepts. By investing less than an hour a day for twenty-one days, you will: 1) learn a new toolkit of creative thinking strategies and problem-solving techniques that can be used for solving a wide variety of both personal and professional challenges, and 2) generate more than a dozen new concepts from which to choose the highest potential/winning idea for a new start-up. Entertaining and easy-to-follow, 21 Days to a Big Idea is a must-listen for all aspiring entrepreneurs, helping you to discover and implement your first—or your next—biggest idea.