Authentic Content Marketing: Build an Engaged Audience for Your Personal Brand Through Integrity & Generosity (Unabridged‪)‬

    • 4,99 €

    • 4,99 €

Descrizione dell’editore

What if you could love marketing by finding a way to do it that aligns with your higher purpose and values...and have more of your ideal clients as a result? This is what you'll learn by listening to this audiobook.

"George Kao simplifies the art of marketing for solopreneurs and small businesses. He has a deep understanding of how to reach out and engage clients in the spirit of caring and generosity. This book, Authentic Content Marketing, is more than a marketing guide - it's an evolutionary approach to serving in the world with integrity, love and truth." - Fiona Moore, transformative mentor and healer

"So many marketing programs simply extract value. They are short campaigns that add no value to customers in any way. Authentic Content Marketing presents the exact opposite approach, delivering real value to customers, which create real relationships with customers over time. The concept is simple, straightforward...and the best news is that it works!" - Joe Pulizzi, founder of the Content Marketing Institute, author of four best-selling books about content marketing

In this audiobook, you will learn:

Four principles of authentic business
Three stages of content creation
How to get clear on your purpose for creating content
How to choose which content format (writing, video, audio, etc.) is right for you
What to say in your content
Writing your client stories/case studies
Getting comfortable with making videos
Keyword research
How I overcame 30 years of writer's block
Creating your transformational framework
Which content should be free versus paid
The path to awesome content
Practical tips for making your content great
How to spread your content
Keeping track of your best content
Creating a rhythm of content sharing that works for you

By applying what you learn in this audiobook, you will have a solid plan for doing marketing in a way that feels great to your spirit and attracts the most ideal clients for your business.

George Kao
h min
29 dicembre
George Kao