David Aaker

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Aaker on Branding

Creating Signature Stories

Winning Through Platforms

The Future of Purpose-Driven Branding

Aaker on Branding

Aaker on Branding: The Playbook to Building Strong Brands (Unabridged)

The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society (Unabridged)

Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age (Unabridged)

Spanning Silos: The New CMO Imperative (Unabridged)