W. Chan Kim

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Piccolo manuale Strategia Oceano Blu

Oceano blu: cambiare oltre la competizione

Blue Ocean Strategy, Expanded Edition

HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)

Blue Ocean Shift

Strategia oceano blu: Vincere senza competere

Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant

Creatività Oceano blu: Innovare e crescere senza smantellare industrie, aziende e posti di lavoro

Blue Ocean Shift

Blue Ocean Strategy, Enhanced Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant

Stratégie Océan Bleu