Business Essentials
Serie • 9 libri • Marketing e vendite
Positioning
Al Ries & Jack Trout
The Innovator's Dilemma
Clayton M. Christensen
The Art of the Start
Guy Kawasaki
The Effective Executive
Peter F. Drucker
Leading Change
John P. Kotter
Change by Design
Tim Brown
Mindfulness: Das Prinzip Achtsamkeit
Ellen J. Langer
High Output Management
Andrew S. Grove
The Innovator's Solution
Clayton M. Christensen & Michael E. Raynor