Key Issues in Marketing Management

Roger Bennett e altri
Serie • 9 libri • Affari e finanze personali
Gendering Theory in Marketing and Consumer Research Gendering Theory in Marketing and Consumer Research
Gendering Theory in Marketing and Consumer Research
Zeynep Arsel, Kirsi Eräranta & Johanna Moisander
Marketing Performativity Marketing Performativity
Marketing Performativity
Katy Mason, Hans Kjellberg & Johan Hagberg
Consumer Vulnerability Consumer Vulnerability
Consumer Vulnerability
Susan Dunnett, Kathy Hamilton & Maria Piacentini
Celebrity, Convergence and Transformation Celebrity, Convergence and Transformation
Celebrity, Convergence and Transformation
Douglas Brownlie, Paul Hewer & Finola Kerrigan
Expanding Disciplinary Space: On the Potential of Critical Marketing Expanding Disciplinary Space: On the Potential of Critical Marketing
Expanding Disciplinary Space: On the Potential of Critical Marketing
Douglas Brownlie, Paul Hewer & Mark Tadajewski
New Developments in Online Marketing New Developments in Online Marketing
New Developments in Online Marketing
Stephen Tagg, Alan Stevenson & Tiziano Vescovi
Multicultural Perspectives in Customer Behaviour Multicultural Perspectives in Customer Behaviour
Multicultural Perspectives in Customer Behaviour
Maria Piacentini & Charles Cui
New Horizons in Arts, Heritage, Nonprofit and Social Marketing New Horizons in Arts, Heritage, Nonprofit and Social Marketing
New Horizons in Arts, Heritage, Nonprofit and Social Marketing
Roger Bennett, Finola Kerrigan & Daragh O'Reilly
The Marketing / Accounting Interface The Marketing / Accounting Interface
The Marketing / Accounting Interface
Robin Roslender & Richard M.S. Wilson