A Discussion on an HR Article about Companies' Reputation for Recruiting

This report discusses an article which is titled "How Much Does a Company's Reputation Matter in Recruiting?" written by Pat Auger, Timothy M. Devinney, Grahame R. Dowling, Christine Eckert and Nidthida Lin. The article was published by MIT Sloan Management Review in spring 2013. The main purpose of the article is to study the relative importance of an employer's reputation and diverse utilitarian benefits in a job offer.