cxi 2009

A strong identity creates differentiation. Even more importantly, it builds security and trust – trust in the company, its product and services. Customers, employees, and the general public require a clear, trustworthy vision of the future, particularly in times of crisis like the present. As a strategic tool of company management, corporate identity is an indispensable resource in this process. This is why corporate identity cannot be reduced to visual identity alone. All the conference speakers agreed that corporate identity was primarily an instrument of strategic corporate management, an instrument that impacts – and must impact – all areas of a company.