Ecampus: Success! Now What?(Cases) (Case Study‪)‬

INTRODUCTION Matt Montgomery, CEO of eCampus.com, is proud of the accomplishments of his management team in turning a bankrupt dot.com company and into a profitable business. "It took seven years to turn this company around. Now, we have the challenge to keep it going in the right direction. Yes, we're a success, but we face some tough new competitive threats that weren't there two years ago. The college textbook sales business will undergo some big changes in the next five years, and we will have to change to survive. This economic downturn will force our many student to seek lower cost textbooks and that could hurt us.