Eight principles of storytelling Eight principles of storytelling

Eight principles of storytelling

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Descrizione dell’editore

Storytelling exerts a strong, almost magical hold over the human psyche. Stories have the power to entertain us, touch our hearts, and illuminate the world we live in.

A well-crafted, compelling brand story is an ideal way to get the word out, connect with an audience, and inspire loyalty. Apply these eight principles as you create a story that will help people remember your brand—and maybe even fall in love with it.

  • GENERE
    Professionali e tecnici
    PUBBLICATO
    2014
    29 maggio
    LINGUA
    EN
    Inglese
    PAGINE
    18
    EDITORE
    Landor Associates
    DIMENSIONE
    25,3
    MB

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