H2H Marketing H2H Marketing
Springer Business Cases

H2H Marketing

Case Studies on Human-to-Human Marketing

Philip Kotler e altri
    • 87,99 €
    • 87,99 €

Descrizione dell’editore

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.

GENERE
Affari e finanze personali
PUBBLICATO
2023
18 luglio
LINGUA
EN
Inglese
PAGINE
232
EDITORE
Springer International Publishing
DATI DEL FORNITORE
Springer Science & Business Media LLC
DIMENSIONE
38
MB

Altri libri di Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz & Maximilian Haas

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2020
Marketing 5.0 Marketing 5.0
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2016

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