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We live in a culture and a society in which the values of success and winning have become so predominant in our lives that, in our zeal to become a successful - winner; we often tend to lose sight of that which is really important - the welfare of one another. We become so busy at trying to "be somebody", so self-important, that we miss out on the most important intangible values of life, values like: inclusion, kindness, charity, compassion, love and peace. This jingoistic success and failure value system can be found in every element of our culture, in education, politics, religion, in the work place, in sports, on Wall Street, you name it; this exclusive paradigm permeates our entire society and the suffering created by this model lacks inclusion and compassion. How to be a Successful Failure, then, deals with our cultural model of success and failure, winning and losing and the pain and suffering associated with this model as it relates to our own self-image(s) and to our society in general. Author Michael David offers a kinder more compassionate and inclusive model whereby everyone is a successful winner.