Insights on Geoffrey Moore’s Crossing the Chasm by Instaread
Descrizione dell’editore
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Consumers (1991, 3rd edition published in 2014) by Geoffrey Moore is a guide for high-tech companies that wish to transition successfully from a small, technically minded customer base to a larger general market. Customers within a given market adopt new products at different points during their development...
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GENERE
Consultazione
PUBBLICATO
2018
11 agosto
LINGUA
EN
Inglese
PAGINE
12
EDITORE
Instaread
DIMENSIONE
227,3
KB
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