Marketing Madness
A Survival Guide For A Consumer Society
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- 49,99 €
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- 49,99 €
Descrizione dell’editore
In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team-and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C
GENERE
Affari e finanze personali
PUBBLICATO
2019
11 marzo
LINGUA
EN
Inglese
PAGINE
262
EDITORE
Taylor & Francis
DIMENSIONE
13,7
MB