Narrative Is Everything: The ABT Framework and Narrative Evolution Narrative Is Everything: The ABT Framework and Narrative Evolution

Narrative Is Everything: The ABT Framework and Narrative Evolution

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    • 7,99 €

Descrizione dell’editore

“Narrative Is Everything” is the culmination of scientist-turned-filmmaker Randy Olson's 40 year journey into Hollywood AND it may seem like just another “joy of storytelling” diatribe, BUT the book plays on two levels, THEREFORE you can take your pick — use it to improve your communication, or allow it to give you a new perspective on cultural evolution. On the practical side, it presents the ABT Framework (And, But, Therefore), showing its power and application in fields as diverse as business, politics, entertainment, science and religion. On the higher, more all-encompassing level, Olson combines his backgrounds in evolutionary biology and communication to propose a detailed mechanism of cultural evolution through what he terms, “narrative selection.” He argues that the brain is the selective agent and the ABT is the factor determining what survives and doesn’t survive over time in all cultures. From epic myths to nursery rhymes to news media to pop music hits, the ABT Framework is present everywhere, leading to the inescapable conclusion that “Narrative Is Everything.”

GENERE
Affari e finanze personali
PUBBLICATO
2019
31 maggio
LINGUA
EN
Inglese
PAGINE
305
EDITORE
Randy Olson
DIMENSIONE
2,8
MB

Altri libri di Randy Olson

The Narrative Gym for Medicine: Introducing the ABT Framework for Medical Communication with Peers, Professionals, and the Public The Narrative Gym for Medicine: Introducing the ABT Framework for Medical Communication with Peers, Professionals, and the Public
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Houston, We Have a Narrative Houston, We Have a Narrative
2015
The Narrative Gym for Politics: Introducing the ABT Framework for Political Communication and Messaging The Narrative Gym for Politics: Introducing the ABT Framework for Political Communication and Messaging
2022
The Narrative Gym for Law: Introducing the ABT Framework for Persuasive Advocacy The Narrative Gym for Law: Introducing the ABT Framework for Persuasive Advocacy
2021
The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging
2021
Don't Be Such a Scientist, Second Edition Don't Be Such a Scientist, Second Edition
2018