New Theories of the Multinational Enterprise (RLE International Business)
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- 42,99 €
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- 42,99 €
Descrizione dell’editore
This book brings together the work of noted authorities in the field of multinational enterprises who explain and debate the merits of internalization theory as the new general theory of the multinational enterprise. Alternatives to internalization, such as licensing, joint ventures and other contractual arrangements are also evaluated. There are many applications to actual businesses, such as in the hotel, fish, food and banking industries. Also considered are regional office location and applications of the theory to Canada, Japan, the former Yugoslavia, the UK and USA.
Altri libri di Alan Rugman
Altri libri di questa serie
Strategies for Joint Venture Success (RLE International Business)
2013
The Large International Firm (RLE International Business)
2013
Multinationals, Governments and International Technology Transfer (RLE International Business)
2013
Strategies for International Industrial Marketing (RLE International Business)
2013
Multinationals, Technology & Competitiveness (RLE International Business)
2013
British Manufacturing Investment Overseas (RLE International Business)
2013