• 24,99 €

Descrizione dell’editore

In marketing, customer lifetime value modeling is the science of predicting a customer's value to a company throughout their relationship. This book describes techniques using SAS software, for creating such models. The book can be used in industry as well as university marketing courses.

GENERE
Computer e internet
PUBBLICATO
2013
23 maggio
LINGUA
EN
Inglese
PAGINE
182
EDITORE
SAS Institute
DIMENSIONE
25.5
MB