SUMMARY - Alibaba: The House That Jack Ma Built by Duncan Clark

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.


*In this summary, you will learn how Chinese entrepreneur Jack Ma founded and grew his Internet trading company, Alibaba.


*You will also learn : that 400 million Chinese are already customers of Alibaba; that there are 300 million middle-class people in the Middle Kingdom; that in ten years, this same middle class will number 500 million people; that Alibaba represents 60% of the parcel activity of the Chinese postal services; that the Chinese political power has been lent the will to limit the hegemonic power of Jack Ma's group; that following the 2008 crisis, the Chinese government took measures to encourage consumption to the detriment of savings.


*Jack Ma is the best known entrepreneur of the new China. He is the founder of the Alibaba Group, the first e-commerce company in the world. This company operates in an extremely difficult market: the Chinese market, where administrative barriers are still numerous, despite the appearances of liberalism and the official discourse of the Chinese government. It is a market where political pressures are also numerous: China is one of the last communist dictatorships in the world. Duncan Clark, having been a consultant for Alibaba for many years, knows the company and its founder from the inside, so many reasons to read this summary. 


*Buy now the summary of this book for the modest price of a cup of coffee!