Summary of the Book Great by Choice By Jim Collins and Morten T Hansen

"A sensible, well-timed and precisely targeted message for companies shaken by macroeconomic crises"  (Financial Times)



"Collins and Hansen draw some interesting and counterintuitive conclusions from their researchÖ.far from a dry work of social science. Mr. Collins has a way with words, not least with metaphor." (Wall Street Journal)



The summary is concise, but covers all the relevant learning from the book.