SUMMARY - Free: How Today's Smartest Businesses Profit by Giving Something for Nothing by Chris Anderson

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.


*By reading this summary, you will discover that making your products or services free of charge can lead your business to success.


*You will also discover that : web-related technologies have shaped an economy where almost everything is accessible for free; it is possible to use free in thousands of different ways; scarcity and abundance determine our economic behavior; it's easier to go from 5 to 50 million euros than to charge users; free is more efficient when it is coupled with paying, especially with the freemium model; the physical and digital worlds do not obey the same principles of freemium.


*Every day, you come across free products without even noticing it. From samples distributed in the street to a simple Internet search, free is everywhere. Chris Anderson looks back on the advent of this movement, which is independent of any economic model. He focuses on understanding how a business can make money without charging its consumers. The question now arises: who pays for what? "Free" gives you the keys to adopt a free model, increase your customer database and your revenues. So, ready to bar your prices? 


*Buy now the summary of this book for the modest price of a cup of coffee!