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Descrizione dell’editore

In-depth, chapter-by-chapter summary of The Power of Habit: Why We Do What We Do In Life and Business by Charles Duhigg.

2 Summaries in 1:

1. In-depth, comprehensive, chapter-by-chapter summary.

2. BONUS: A downloadable PDF 2-page summary with key points to complement the in-depth summary for reference and review.

(Note: this summary is written and published by edify.me. It is not the original book and not written by the original author.)

Summary Overview:

The Power of Habit, by Charles Duhigg, explains the science of habits and the powerful influence they have on individuals, organizations and societies. This summary explains the three components of the habit loop, the necessary steps to create good habits and change bad ones, how to create constructive organizational habits, how companies manipulate consumer habits for profit, how keystone habits create a cascade of positive changes, and how movements and religions leverage social habits to get the masses to adopt new behaviors.

The Power of Habit is divided into three parts:

The prologue and Part I: The Habits of Individuals explain the how habits form in individuals, how cravings are created, and how habits can be changed.

Prologue: The Habit Cure. The deep influence of habit in our lives.

Chapter 1: The Habit Loop. Cues, routines, rewards; the role of the basal ganglia; chunking; 4 facts about habits.

Chapter 2: The Craving Brain. Craving, or the expectation of reward.

Chapter 3: The Golden Rule of Habit Change. Inserting new routines; habit reversal training (awareness training, reward identification, competing response); the power of belief.

Part II: The Habits of Successful Organizations discusses how companies and organizations can be empowered by good habits and crippled by bad ones.

Chapter 4: Keystone Habits. How habits transform organizations; how keystone habits transform other habits; small wins; supporting structures; cultures and values.

Chapter 5: Starbucks and the Habit of Success. Willpower as a habit; implementation intentions; inflection points; autonomy and willpower.

Chapter 6: The Power of a Crisis. Organizational habits; warring factions; secret hierarchies; using a crisis to spur change.

Chapter 7: How Target Knows What You Want Before You Do. How retailers manipulate consumer habits.

Part III: The Habits of Societies shows how societies and movements use social habits to influence the behavior of the masses.

Chapter 8: Saddleback Church and the Montgomery Bus Boycott. The 3 steps to creating a movement (strong ties, weak ties, creating new identity).

Chapter 9: The Neurology of Free Will. Addictions; near misses.

Finally, the appendix takes the ideas from this book and provides a step-by-step guide for changing a habit.

Appendix: A Reader's Guide to Using These Ideas. The 4 steps to changing a habit.

Reading Time:

Summary: 1:25 minutes

Full Book: 5:50 hours

Savings: 4:25 hours

Benefits of edify.me summaries:

Readability: clear, concise and well-written for easy reading.

Retention: structured into logical sections and enhanced with bullet points, lists and quotations to maximize retention of knowledge.

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9 dicembre

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